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McDonald's: The Mariah Menu

When you're the "queen of the holiday season" you don't get a meal. You get an entire menu.
Hypebeast Adweek People Rolling Stone

It all started with a cryptic tweet to tease the collaboration and Mariah was quick to correct us.

And then to officially announce the partnership we meme'd a meme.

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And then this happened.

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We also reimagined animated Mariah from the early 2000's.

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But my favorite part was designing a limited shirt that instantly sold out on the McDonald's app.

And then having it bootlegged. A lot.

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And of course we designed some packaging

and took over Times Square.

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